Le Grand

Campaign in the blogosphere for the brand

Customer

Le Grand is a line of stylish urban bikes. The brand belongs to Kross S.A., the largest Polish bicycle manufacturer and accessory.

Type of campaign

Product PR in the blogosphere

Target group

fashion-conscious and active women, lifestyle magazines for women, fashion and fitness media

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Aims

 

  • presenting ladies’ bikes in opinion leading blogs as elegant, fashionable yet comfortable and practical means of everyday transport
  • supporting customers’ advertising activities so as to make the message more credible
  • showing Le Grand as the brand taking care of educating readers in many health aspects
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Tools

  • spring-summer campaign with selected lifestyle and fashion bloggers
  • fashion, interior design and lifestyle sessions with bikes
  • posts and instastories on social media
  • articles on blogs
  • competition for readers
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Results

  • Reaching over 350,000 engaged blogger’s fans
  • Photo sessions with Originals and Utility bikes
  • 5 blog entries along with author blogger
  • 16 posts in social media (Facebook, Instagram), which have enjoyed over 6.1 thousand likes and almost 600 comments
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Press pack

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