Kompleksowe działa PR dla produktu Jabra Eclipse
Jabra, a global producer of quality audio equipment, is a brand belonging to GN Netcom with over 140 years of experience in audio solutions.
Type of campaign
Product PR, e-PR, media relations, social media, marketing & sales support
Businessmen, Medium and High level managers, IT enthusiasts.^ back to top
- Reinforcing the image of Jabra as the leading producer of the finest audio solutions;
- Raising brand awareness amongst the end-users and educating about the newest developments in audio technology;
- Sales support.
- Launching the product during the prestigious IFA exhibition;
- Promoting the brand during Polish Businesswoman Congress;
- Constant cooperation with editors of leading IT media;
- Creating attractive content for online media
- Co-organizing online contests;
- Funding prizes in contests run on IT blogs;
- Cooperation with bloggers and opinion leaders.
- Over 50 publications in tier 1 and 2 media within 3 months;
- Publications in leading print media: PC Format, 21. Wiek, Elle man, Do rzeczy, Chip, Logo, etc.
- Exposing Jabra Eclipse to over 2,000 guests of Polish Businesswoman Congress;
- Over a dozen positive reviews of the product in both print and online media;
- Positive thoughts on the product promoted by opinion leaders on their social media sites;
- Big interest in a contest organized by the blog otabletach.pl.