Kompleksowe działa PR dla produktu Jabra Eclipse

Customer

Jabra, a global producer of quality audio equipment, is a brand belonging to GN Netcom with over 140 years of experience in audio solutions.

Type of campaign

Product PR, e-PR, media relations, social media, marketing & sales support

Target group

Businessmen, Medium and High level managers, IT enthusiasts.

^ back to top

Aims

  • Reinforcing the image of Jabra as the leading producer of the finest audio solutions;
  • Raising brand awareness amongst the end-users and educating about the newest developments in audio technology;
  • Sales support.
^ back to top

Tools

  • Launching the product during the prestigious IFA exhibition;
  • Promoting the brand during Polish Businesswoman Congress;
  • Constant cooperation with editors of leading IT media;
  • Creating attractive content for online media
  • Co-organizing online contests;
  • Funding prizes in contests run on IT blogs;
  • Cooperation with bloggers and opinion leaders.
^ back to top

Results

  • Over 50 publications in tier 1 and 2 media within 3 months;
  • Publications in leading print media: PC Format, 21. Wiek, Elle man, Do rzeczy, Chip, Logo, etc.
  • Exposing Jabra Eclipse to over 2,000 guests of Polish Businesswoman Congress;
  • Over a dozen positive reviews of the product in both print and online media;
  • Positive thoughts on the product promoted by opinion leaders on their social media sites;
  • Big interest in a contest organized by the blog otabletach.pl.
^ back to top

Press pack

« back to case studies