Kompleksowe działania PR dla sportowej linii marki Jabra

Customer

Jabra, a global producer of quality audio equipment, is a brand belonging to GN Netcom with over 140 years of experience in audio solutions.

Type of campaign

Product PR, e-PR, media relations, social media, marketing & sales support

Target group

Active, fitness-oriented people who regularly engage in physical activities. Sport, technology and lifestyle media.

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Aims

  • Building brand awareness: Jabra as a brand deeply involved with sport community and a producer of finest quality equipment;
  • Wide promotion of flagship products directly amongst the target group;
  • Sales suport in Poland.
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Tools

  • Press conference organized for sport and lifestyle media at the launch of Jabra Sport Coach, with participation of renowned fitness coach, Natalia Gacka;
  • Creating attractive content for the online media;
  • Media relations with editors of leading sport and lifestyle media;
  • Coorganizing online contests;
  • Organizing Jabra’s sponsorships at popular running and triathlon events;
  • Cooperating with bloggers and opinion leaders;
  • Promoting events supported by Jabra.
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Results

  • Over 300 publications in in tier 1 and 2 media within 6 months;
  • Excellent media relations with key media: T3, Shape, Vita, Be Active, Men’s Health, etc.;
  • Several dozen product placement publications in sport, IT and lifestyle media;
  • Several dozen enthusiastic reviews of Jabra products in both print and online media;
  • Excellent media relations with sport and fitness opinion leaders;
  • Jabra’s participation in sport events, such as: Euco Susz Triathlon, 6. PZU Festiwal Biegowy, 2. Łemkowyna Ultra-Trail;
  • Regularly organized contests on popular fitness websites, such as: fit.pl, biegambolubie.com.pl, etc.
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Press pack

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