Kompleksowe działania PR dla sportowej linii marki Jabra
Jabra, a global producer of quality audio equipment, is a brand belonging to GN Netcom with over 140 years of experience in audio solutions.
Type of campaign
Product PR, e-PR, media relations, social media, marketing & sales support
Active, fitness-oriented people who regularly engage in physical activities. Sport, technology and lifestyle media.^ back to top
- Building brand awareness: Jabra as a brand deeply involved with sport community and a producer of finest quality equipment;
- Wide promotion of flagship products directly amongst the target group;
- Sales suport in Poland.
- Press conference organized for sport and lifestyle media at the launch of Jabra Sport Coach, with participation of renowned fitness coach, Natalia Gacka;
- Creating attractive content for the online media;
- Media relations with editors of leading sport and lifestyle media;
- Coorganizing online contests;
- Organizing Jabra’s sponsorships at popular running and triathlon events;
- Cooperating with bloggers and opinion leaders;
- Promoting events supported by Jabra.
- Over 300 publications in in tier 1 and 2 media within 6 months;
- Excellent media relations with key media: T3, Shape, Vita, Be Active, Men’s Health, etc.;
- Several dozen product placement publications in sport, IT and lifestyle media;
- Several dozen enthusiastic reviews of Jabra products in both print and online media;
- Excellent media relations with sport and fitness opinion leaders;
- Jabra’s participation in sport events, such as: Euco Susz Triathlon, 6. PZU Festiwal Biegowy, 2. Łemkowyna Ultra-Trail;
- Regularly organized contests on popular fitness websites, such as: fit.pl, biegambolubie.com.pl, etc.