Complex PR activities for SteelSeries

Customer

SteelSeries, one of the leaders in professional gaming equipment producer

Type of campaign

product PR, yearly informational campaign with marketing elements focused on Diablo III set

Target group

IT and gaming media

^ back to top

Aims

reaching the target group (computer users and gamers) with the information about the whole range of Diablo III products, positioning of the set as unique equipment of the highest quality with a special value (limited edition)

^ back to top

Tools

  • press materials created and sent to the media base
  • arranging technical tests in major media reaching the target group – intense media relations activities wit leading IT and gaming titles
  • interaction with the target group through designing and executing series of title contests with the biggest target group media
  • meeting gaming editors during the launch of Diablo III in Warsaw at the booth of Steel Series – the only launch event in Europe
^ back to top

Results

  • over 50 publications on the promoted set inkey media including technologie.gazeta.pl (2,100,000), tech.wp.pl (2,840,000) onet.wiadomosci.pl (4,000,000) Benchmark.pl (800,000) PCLab.pl (1 500 000) dobreprogramy.pl (4,100,000) gram.pl (3,000,000) Bankier.pl (2,000,000), frazpc.pl (810,000) gry.interia.pl (250,000), Logo, Smart, T3
  • more than 15 product placements in present guide articles published by various mediain before-Xmas period
  • cooperation with IT leaders – NVIDIA i MSI as well as the biggest e-tailer Komputronik as for arranging the contest run in the biggest gamers’ magazine CDAction (130 000 nakładu)consisting of printed title, its online version and Facebook fanpage  (26 200 fans)
  • series of consumer contests with Diablo III as leit motif reaching in Benchmark.pl (800 000 UU) and  FB (10 400), gry.wp.pl (820 000 UU), Orange.pl (5 000 000 UU) Chip.pl (840 000 UU) FrazPC.pl (810 000 UU)
  • enthusiastic tests of the set with several awards in 20 media , including Instalki.pl (1 200 000) “Good Product”, Frazpc.pl (810,000) “FrazPC Quality”,”FrazPC Recommendation”; Benchmark.pl (800,000), “Good Product”  and “Super Design”,  Gadżetomania.pl (909 000) “Good Desing”; PCArena.pl (376 000) Editor’s Recommendation
  • presenting of the set in gaming programs in Hyper TV channel and TVN Turbo
^ back to top

Press pack

« back to case studies