kampania dla Hamy

PR produktowy dla linii akcesoriów dla graczy uRage

Customer

Hama Sp. Zoo. – one of the main producers of consumer electronics and distributor of such brands as Fresh’n’Rebel, KOSS, Marshal, Oregon and others.

Type of campaign

Product PR, e-PR and media relations

Target group

Young people, players, IT media and gadgets, subscribers to YouTube gaming channels

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Aims

– promoting uRage brand as an alternative to the more expensive peripheries intended for players

– presenting possibilities of accessories through reviews and tests

– brand support through PR activities in various media

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Tools

– creating attractive content for online media – articles, product materials- constant contact and cooperation with editors dealing with trends in the computer and gaming industry
– arrangement of tests and reviews in large online and print media, YouTube channels
– arranging competitions in the IT media

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Results

– organizing a video review of the uRage accessories on the YouTube VideoBlogTech, Rooshken and Skull channels

– advertising presentation of the new uRage mouse line in CD Action

– inclusion of uRage products to the presenter on the portal WhatNext, Kobieta.gazeta.pl

– promotion of new uRage lines at Poznań Game Arena 2016 and 2017 (including Benchmark, TechnoStrefa, Instalki, dobreprogramy, Interia, Stuff)

– organizing competitions, among others, in Dziennik Wschodni and dobreprogramy.pl

– organizing reviews, among others on dobreprogramy.pl, Stuff, videotesty, Expert Ceneo

– presence of uRage products in such magazines as PC Format, Stuff, T3, Komputer Świat

– over 100 publications in online and print media

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Press pack

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