PR produktowy dla linii rowerów elektrycznych KROSS

Customer

KROSS S.A., the biggest Polish manufaturer of bicycle and cycling accessories

Type of campaign

product PR, e-PR and media relations, marketing support

Target group

Young, active people, lifestyles magazines, media for women and men, inluencers

^ back to top

Aims

  • promoting Kross as the brand with various bike lines that suit different consumers (not only MTB bikes but also electrical bikes)
  • presenting “bike riding” as a hobby and way to maintain good health
  • supporting Kross marketing communication through PR in media and cooperation with influencers
  • promoting e-bikes in high reach media – those non-standard for this type of products too (mainstream IT)
^ back to top

Tools

  • creating attractive content for online media – articles, guides
  • hands-on experience – inviting editors to Kross factory in order to produce extensive materials, incl.video
  • arranging product placement publications in various media
  • constant contact and cooperation with editors dealing with trends and health in the national press
  • arranging e-bike tests in magazines and online portals
^ back to top

Results

  • organizing visit of journalists from the Antyweb Group at the Kross S.A factory combined with the presentation of electric bicycles
  • eBike presentation in one of the episodes of the program “New Gadget” on TVN Turbo, led by Kuba Klawiter
  • film pt. “We rode on the Polish electric bike” on the YouTube channel of the Antyweb Group with the impressions of riding on eBike Kross
  • over 110 publications in internet media including Facet.onet.pl, Facet.interia.pl or Wprost.pl
  • more than 10 electric bike tests and product placement in magazines like Newsweek, T3, Health, Wprost, Be Active, BikeBoard, CKM, Playboy and Interia.pl

 

^ back to top

Press pack

« back to case studies