PR and media relations for various Kross bike lines

Customer

KROSS S.A., the biggest Polish manufaturer of bicycle and cycling accessories

Type of campaign

product PR, e-PR and media relations, marketing support

Target group

Young, active people, lifestyles magazines, media for women and men

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Aims

  • showing Kross as the brand with various bike lines, that suit different costumers
  • presenting “bike riding” as a way to maintain good health and lose weight
  • supporting Kross marketing communication
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Tools

  • creating interesting content for lifestyle media
  • media relations with fashion, trend and health journalists from magazines directed to women
  • organaizing contests in cooperation with media
  • promoting Kross bikes on lifestyle blogs
  • arranging product placement publications in various media
  • helding a press breakfast for journalists
  • photo shoots with Kross bikes in lifestyles magazines – Świat Kobiety and Cosmopolitan
  • promoting Kross Racing Team members as experts in MTB bikes
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Results

  • over 80 publications in media, that are directed to the target group during 6 months
  • many publication in leading lifestyle magazines, product placement in: Joy, Playboy, CKM, Shape, Travel Polska, Cosmopolitan, Logo and Women’s Health
  • promoting Kross bikes at lifestyles blogs: Trimama, ByćIdealną, Fashionelka

 

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Press pack

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