Współpraca z blogerami sportowymi dla marki Jabra

Customer

Jabra, a global producer of quality audio equipment, is a brand belonging to GN Netcom with over 140 years of experience in audio solutions.

Type of campaign

Product PR in the blogosphere and social media

Target group

Active people and sport aspirers spending their resources on their passion, aged 18-35

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Aims

  • Associating positive reputation of opinion leaders with Jabra brand;
  • Raising awareness among end-users about Jabra and the newest developments in audio technology;
  • Promoting Jabra products with the use of credible, positive reviews.
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Tools

  • Complex cooperation with many bloggers actively engaged in sport, lifestyle and triathlon communities;
  • Press conference introducing Jabra Coach for journalists and bloggers;
  • Utilising social media channels belonging to the bloggers;
  • Seeding samples for reviews;
  • Coorganising contests with known opinion leaders, such as Kasia Bigos.
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Results

  • Constant presence of products Jabra Coach and Jabra Pulse in sport blogosphere between June and October 2015.
  • Exposing Jabra brand directly to interested fan groups.
  • Huge interest in the contest organised by Kasia Bigos.
  • Reinforcing the positive opinion of Jabra among sport enthusiasts and casual aspirers.
  • Many positive reviews of Jabra products on opinion leaders’ social media sites.
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Press pack

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